GM Message: Holidays and New Horizons

Around this time of year, it starts to get really cold here in Utah and I start to wish I lived in Florida or Arizona. Despite the cold and the snow, the holiday season is one of my favorite times of year. The holidays help me keep perspective on what Stephen Covey calls the “important but non-urgent things.” It is also a time of reflection. This past year, working for Synergy has given me the opportunity to meet many incredible people and glean from their experience.

From a business perspective, New Year’s Day is a powerful holiday. Most people see it as a new beginning, a fresh start. We usually try to take advantage of this fresh start by doing something most don’t do all year – set goals. Goal setting helps us eliminate peripheral distractions and develop what Napoleon Hill calls “definiteness of purpose.” This focus leads people to do extraordinary things; things that they couldn’t have accomplished otherwise.

An interesting case study in the effectiveness of goal setting and definiteness of purpose could be the SLMsmart 90-day Challenge that took place at the start of 2015. Eva Miller, Tommy Bethards, and Justin Hall, demonstrated the power of goal setting, self-reliance, personal initiative, self-discipline, concentrated effort, and tenacious determination.

In 2015 we also made some improvements that we look to build on in 2016. At the Business Builders Conference (BBC) in June, we positioned and categorized all of our products into lines with a goal to eliminate stand-alone products. This change helped refine our offering and allows us to be more appealing to all demographics by specifically targeting health concerns and meeting customers at their needs. While this change may have seemed subtle, it was strategic. It now provides a footing on which we can and will build on in 2016 and in years to come.

2015 also saw the launch of the Elite Honors earnings model. This model was designed after successful programs that are in place in other markets. It was also designed to give new enrollments a definitive road map to profitability. Elite Honors is built on sound business principles and maximizes the Synergy Compensation Plan by providing the optimal mix of customer volume (profitability) and new Team Member enrollments (expansion). Elite Honors creates stable, profitable, and duplicable businesses.

Many of the improvements Synergy made in 2015 were done to lay the groundwork for future enhancements and launches. Synergy is developing a dynamic five-year plan in coordination with Synergy Team Members across the globe. We will start aggressively executing this plan in 2016, not just domestically, but globally. I am confident that these enhancements will lead to never-before-seen growth in several markets as well as financial independence for many Synergy Team Members. I also believe that these changes will lead to many career networkers finding a permanent home with Synergy. I look forward to witnessing your success.

Wishing you a happy holidays and a prosperous New Year with Synergy,

Shane Greer
North America General Manager
Synergy WorldWide